• Primary & Secondary sales from Grey/White/TA/ Direct channel partners
• Create and execute a sales plan that meets or exceeds established sales targets and supports revenue and profit targets
• Identify opportunities for network expansion in the market like activation of new dealers, value upgradation of existing dealers etc.
• Ensure availability of the stock in the channel as per the market demand
• Placement of available product range in the channel
• Organize activities to engage influencers [Painters and Contractors]
• Enhance consumer experience by ensuring resolution of complaints within the defined timeline
• Competition benchmarking and Identify new market potential

Maintain consistent communication and timely follow-up with customers and prospects and be available and responsive to customer’s real-time needs