Responsible for market strategy development & execution, business footprint expansion, and enhancing execution excellence in Zone. Ensure effective implementation of HO initiatives at zone level. Collaborate with zone sales team to plan and execute locally relevant initiatives.
Zone Strategy Development & Execution
Sales Planning & Review: Support zonal team in effective sales planning/review incl. scheme planning, price cluster management, product mix planning, branding support requirement planning & AO-wise target setting
District/Taluka Action Plan: Plan and execute District/Taluka Action Plan roadmaps for effective micro-market execution
Zone Resourcing & Infrastructure Plan: Support zonal team in structure/manpower planning and depot/hub/office planning
Channel Expansion & Effectiveness: Support zonal team in planning network expansion and managing network engagement/productivity
Business Footprint Expansion
Rural Penetration: Drive rural markets penetration and coverage in Zone – collaborate with sales team and other stakeholders to track, review and enable successful execution of rural initiatives in the Zone
Cement Express: Plan and execute expansion to new catchment areas, ensure successful continuation and leveraging in existing areas
New Markets: Develop & implement GTM roadmap for new markets in collaboration with cross functional teams incl. manpower deployment, depot planning, network expansion, influencer acquisition, branding support; ensure smooth stabilisation of new markets
New Products: Develop & implement launch and stabilisation plan for new products in collaboration with cross functional teams
Execution Excellence
Sales Analytics: Drive improvements in sales analytics for better opportunity sighting and sharper problem diagnostics
Market Data: Collaborate with the sales team to establish/enhance process and resources for capturing market and competition data
Performance Scorecard: Drive effective utilisation of performance scorecards for improved alignment with strategic business objectives
Digital Adoption: Drive timely adoption and utilisation of front-end tools and applications
Demand Generation: Collaborate with sales/CTS teams to enhance leads management, and improved integration with sales planning
Customer Centricity: Work with different teams to build more customer-centric processes and culture in the zone
Sales Team Cohesiveness: Work with ZH and relevant stakeholders to (1) build a stronger “one team” culture (2) identify and embed best practices in different workstreams
Job Segment: Front End, Branding, Technology, Marketing
