Zone Strategy Development & Execution

• Sales Planning & Review: Support zonal team in effective sales planning/review incl. scheme planning, price cluster management, product mix planning, branding support requirement planning & AO-wise target setting
• District/Taluka Action Plan: Plan and execute District/Taluka Action Plan roadmaps for effective micro-market execution
• Zone Resourcing & Infrastructure Plan: Support zonal team in structure/manpower planning and depot/hub/office planning
• Channel Expansion & Effectiveness: Support zonal team in planning network expansion and managing network engagement/productivity

Business Footprint Expansion

• Rural Penetration: Drive rural markets penetration and coverage in Zone – collaborate with sales team and other stakeholders to track, review and enable successful execution of rural initiatives in the Zone
• Cement Express: Plan and execute expansion to new catchment areas, ensure successful continuation and leveraging in existing areas
• New Markets: Develop & implement GTM roadmap for new markets in collaboration with cross functional teams incl. manpower deployment, depot planning, network expansion, influencer acquisition, branding support; ensure smooth stabilisation of new markets
• New Products: Develop & implement launch and stabilisation plan for new products in collaboration with cross functional teams

Execution Excellence

• Sales Analytics: Drive improvements in sales analytics for better opportunity sighting and sharper problem diagnostics
• Market Data: Collaborate with the sales team to establish/enhance process and resources for capturing market and competition data
• Performance Scorecard: Drive effective utilisation of performance scorecards for improved alignment with strategic business objectives
• Digital Adoption: Drive timely adoption and utilisation of front-end tools and applications
• Demand Generation: Collaborate with sales/CTS teams to enhance leads management, and improved integration with sales planning
• Customer Centricity: Work with different teams to build more customer-centric processes and culture in the zone

Sales Team Cohesiveness: Work with ZH and relevant stakeholders to (1) build a stronger “one team” culture (2) identify and embed best practices in different workstreams